DuracellDirect Case Study

DuracellDirect is a website supplying batteries for portable devices, operated by PSA Parts Ltd. PSA Parts approached Web-Translations following the successful localisation of their own website.

PSA works directly with Duracell to offer power supply solutions for mobile devices such as cameras, laptops, PDAs and personal DVD players to consumers. With a massive marketplace within Europe alone, PSA Parts wanted to create an international online presence by translating their database driven e-commerce website into seventeen European languages within a one week timescale.

Their aim was to drive business growth by localising and promoting the Duracell Direct website and advertising their products and services across Europe.

With the help of Web-Translations’ localisation services, the new DuracellDirect website translations were successfully completed within one week of the project commencement date.

Following this keywords and page descriptions were developed, translated and submitted to in-country search engines to increase traffic to the DuracellDirect website in each country, increasing in-country presence and brand exposure.

Challenge

• To provide an end-to-end solution for DuracellDirect’s language and online marketing needs in 18 countries
• To win new business for DuracellDirect in the European marketplace
• To improve the accessibility and exposure of the website in order to win new customers
• To generate awareness of the availability of Duracell products within Europe over cheaper imports from other markets
• To increase sales in mature markets

Solution

• Web-Translations’ localisation services to create websites for the Czech, Danish, Dutch, Finnish, French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish and Turkish markets
• Localisation of metadata to ensure the localised websites are indexed in search engines
• In-country search engine submissions to ensure the websites gain maximum exposure in each market

Results

• Content for 18 new European sites localised within one week
• DuracellDirect’s international sites indexed in search engines in each target country, enabling the brand to gain maximum exposure
• Continued collaboration with PSA Parts on further translation projects
• Job creation with the growth of the international team at DuracellDirect to handle incoming telephone enquiries