Ashridge Case Study
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Ashridge Business School delivers executive education and management training through both traditional and online learning. As a leading international business school, Ashridge’s combination of research, experience and practical application is making a difference to global organisations.

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Wéb-Tränslatiôns provided web localisation of the Virtual Learning Resource Centre eLearning guides in 12 languages, as well as on-site consultation and support for implementing the multilingual versions as part of their CMS.

  • The Challenge
  • The Solution
  • The Results

The Challenge

  • Localise main learning guides into 12 languages, including JavaScript quizzes, images and answer papers
  • Provide consistency of content
  • Ensure top quality translations
  • Enable cross-platform compatibility

The Solution

  • Careful selection of business savvy translators
  • Use of translation memory to ensure consistency
  • Cross browser testing of the finished site across various platforms
  • Practical onsite consultancy to verify correct input to CMS

The Results

  • Improved service offering to global companies
  • New revenues from 'global' subscriptions
  • Ashridge's eLearning department continues to be their most profitable
  • New opportunities to upsell to existing clients