Audio Technica Case Study

Audio-Technica produces an exclusive range of professional, portable, and multimedia headphones. At the high end of the headphone market, Audio-Technica required translations that complimented the high quality of its products.

The Audio-Technica headphone range is hugely popular worldwide, especially in Japan, where it is ranked number two, just behind Sony. Despite its global popularity, success in the European market has been constrained due to limited retail distribution. A multilingual e-commerce site was the solution to this problem, so localized websites were designed to promote the headphones throughout Europe, directly increasing sales online and driving consumer demand through improved awareness.

With the help of Web-Translations, new websites were successfully launched in French, German, Italian and Spanish. Updates to the site have been handled by the same translation and proofreading team to ensure consistency.

  • The Challenge
  • The Solution
  • The Results

The Challenge

  • To provide high quality website translations for Audio-Technica’s new e-commerce website

  • To generate awareness of Audio Technica’s products in European markets

  • To increase the popularity and ranking of Audio-Technica’s products globally

The Solution

  • Professional translation and localisation services to create websites for the French German, Italian and Spanish-speaking markets

  • A dedicated and experienced team of marketing and technical translators, hand selected for Audio-Technica

  • Cultural advice from translators as to appropriateness of content, with adaptations made as necessary to ensure sales of Audio-Technica’s products are maximised

The Results

  • Localised content for each target market

  • Dedicated translation team and dedicated Project Manager

  • Rapid and effective turnaround of additional translation requirements on an ad hoc basis

  • The launch of www.atheadphones.com in four European languages