Burner Flame Technology Case Study
BFT is a gas combustion engineering company, with particular expertise in the fields of combustion engineering and energy efficiency. They provide high intensity gas burners and associated equipment to the metal joining, glass, plastics, food and engineering sectors.
BFT has a simple seven page website. Although they wanted to maintain the simple structure of the website, they recognised the need to compete on an international level, as increasing competition from Asian markets meant that as a manufacturing company in a specialised sector, they needed to find ways of reaching new markets.
Web-Translations worked with BFT to translate and localise their website for the French and Chinese markets and also provided online promotion to help BFT increase website traffic and make better use of their online presence to advertise their products.
The Challenge
- To win new business from non-English markets
- To increase website traffic and accessibility
- To generate awareness of BFT’s services in the Chinese and French markets
- To provide an all-in-one service for language and technology
The Solution - Increase website traffic
- Use of Web-Translations’ SAL Gold package, an end-to-end language and technology solution
- Translation and localisation into Chinese and French
- Basic online promotion (search engine and directory submissions) to increase website traffic
- Use of Web-Translations’ Email Relay Translation (ERT) solution for fast and accurate translation of correspondence
- Recoding of the web site to XHTML for website accessibility standards compliance
The Results
- BFT can now take and fulfil international orders
- Total traffic to the BFT website increased by 250% within 12 months and page impressions doubled
- English visitors now account for just 45% of traffic to the BFT web site
- 30% of visitors to the website come from China and 20% from France
- BFT receives daily enquiries from all over the world
This graph is taken from the statistics tracking tool. With each client we setup a statistics tracking tool to monitor levels of traffic.
The localised pages were published on June 10th and Web-Translations began the basic online promotion (search engine and directory submission). The result can be seen from the increase in web site traffic in the last week of June. The trend continues to grow after this step.
The light blue indicates individual visits and the dark blue page views, each visitor looks at 2.5 pages. For a simple seven page web site this is good exposure.