The Dorchester Collection Case Study
The Dorchester Collection is a hotel management company specializing in looking after iconic, luxury hotels around the world.
In addition to translations of brochures and other printed materials into 8 languages, Web-Translations has also localised the New York Palace hotel website into Spanish, and websites for Le Meurice and Plaza Athenee in French and Russian.
- The Challenge
- The Solution
- The Results
The Challenge
- Getting the tone and style of the translation right
- Localising every area of the websites to deliver a complete visitor experience for each language version
- Maintaining the feel of the Dorchester Collection brand across multiple platforms
The Solution
- Careful selection of translators from our database of tried and trusted specialists
- Our proven method of localising websites: Strategic Approach to Localisation, combined with experienced Project Managers to ensure a thorough job
- Using the English website as a template, we replace all the content with the translated version
The Results
- A professional website that gives a positive impression of each hotel in the Dorchester Collection group
- A complete localised experience for the visitor that encourages them to browse through the website and make a booking
- The brand retains its integrity and becomes more recognisable in new target markets
