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Emerald Insight Case Study

Emerald is a leading English language publisher of academic and professional literature in the fields of management, library services and engineering. 

Emerald was established in 1967 and today offers a number of services to universities across the globe. Emerald’s 21st century offering includes its flagship product Emerald Management Xtra and Emerald ManagementFirst, its key product for the corporate sector. These are integrated databases which provide access to over 58,000 articles, reviews and academic resources.

Wéb-Tränslatiôns translated marketing letters and promotional leaflets directed at key decision makers in libraries within universities worldwide, with a particular focus on Western Europe and South America. In this way Wéb-Tränslatiôns helped Emerald Insight to successfully promote their online resources globally and develop strong relationships with its non English speaking buyers worldwide.

  • The Challenge
  • The Solution
  • The Results

The Challenge

  • To translate promotional letters for Spanish, French, Italian, Japanese, Portuguese, Russian and Chinese speaking countries in different regions of the world
  • To communicate and sell to Emerald’s potential buyers in academic institutions worldwide
  • To create translations which reflect each region’s culture and working environment, as well as the variations within each language

The Solution

  • Communication with translators via internet based technologies to ensure translations are started immediately
  • Online ordering system which enables Emerald to upload files, get a quotation and order instantly
  • Translation and proofreading by in-country pre-approved translators to maintain style, terminology and consistency

The Results

  • Translation of all documents within two working days
  • Desk Top Publishing (DTP) for Russian, Japanese and Chinese to ensure texts written in non Latin based characters are supported on all computers
  • Focus on providing accurate translations which take into account regional language variations for European and South American Spanish and Portuguese
  • Continued collaboration with Emerald Insight on further translation projects