Future plc Case Study
Future plc is an international special-interest media group, selling 4 million magazines each month in 90 countries around the world.
When we met some of the team at Internet World 2009, they were looking for a translation supplier to help them service their Italian bicycle manufacturer client Colnago. The project involves localisation of website content into 7 languages, and translations of a monthly magazine and several weekly newsletters into Italian, Spanish, Japanese, and Chinese.
- The Challenge
- The Solution
- The Results
The Challenge
- Coordination of multiple elements of the project running concurrently
- Finding translators specialised in this niche subject
The Solution
- Experienced Projects team to oversee the 3 separate strands of the project
- A database of skilled translators to match any project requirements
The Results
- Raised awareness of the Colnago brand in these target markets
- Sales have increased in all countries
- Plans to expand into other languages
