Golf Online Case Study
Golf Online is the UK’s favourite dedicated online Golf equipment retailer. Wishing to expand into a number of international markets, they were unsure where their investment would reap the most rewards.
By using our International Blast service to localise key pages, Golf Online tested 9 overseas markets: Spain, Czech Republic, Denmark, Finland, France, Germany, Italy, The Netherlands, and Russia. Once the sites launched, the traffic to each website was analysed to help decide which markets to invest more resources in.
- The Challenge
- The Solution
- The Results
The Challenge
- Find out which markets to target as part of Golf Online's international marketing strategy
- Create an online presence for each of 9 target markets
- Keep the look and feel of the Golf Online brand across all the sites
The Solution
- Test the chosen target markets using our International Blast! service
- Create a microsite for each language, and translate the text content for this page
- Use the UK site as a basis for building the foreign microsites
The Results
- Over 2,700 visitors in first 3 weeks!
- Sales already being received from new target markets as a result of the localised web pages
- German, Danish, Finnish and Italian microsites are proving to be most popular, so these are the ones to focus on with more investment
