Grass Concrete Ltd was founded on principles of establishing environmental awareness in construction. The company has a strong commitment to the use of recycled materials to produce a range of cellular grassed paving systems in concrete or plastic.

The world-renowned Grasscrete system is in use in the grounds of various hospitals, roadside lay-bys and as far afield as a river bank in the New Territories of Hong Kong. The International Blast! service appealed to Grass Concrete as they wanted to support global licensees as well as test new markets for business potential.