PSA Parts Case Study

PSA Parts manufacture and sell parts for laptops and PCs, in particular memory, back up batteries and battery packs.

PSA Parts have a database driven e-commerce site which they required in four European languages to meet their expanding business needs by making the effort to have an online presence that advertises their products and services across Europe.

Once the site was up and running with a steady flow of non-English email enquiries coming in daily, an international communication challenge arose. A fast effective email translation service was required to rapidly translate emails for the PSA Parts sales team to secure increased sales.

Challenge

  • To win business in non-English markets
  • To improve website accessibility and exposure
  • To generate awareness of the PSA Parts services in the Italian, Dutch and French markets
  • To provide an all-in-one service for language and technology
  • To rapidly translate non-English email enquiries

Solution

  • Web-Translations for localisation services
  • Full content localisation for French, Italian and Dutch and Spanish markets
  • Localisation of Google Adwords advertisements, translations with a marketing appeal
  • Individual domain name consultancy according to country and language
  • Web-Translations email translation system (ERT) for email enquiry translations with rapid turnaround times

Results

  • 208% increase in revenue resulting from localisation
  • New opportunities for the creation of specialised mini sites in 2005
  • PSA now receive growing numbers of enquiries from Spain and Mexico
  • Italian site launched April 2005
  • Spanish site launched May 2005
  • Ongoing daily email enquiries in Spanish, turned around within the hour
  • The French website is currently as active as the English website

Examples

 

Testimonial

  • "PSA Parts chose Web-Translations for a number of reasons. They are competitive on price and we have an excellent relationship dealing directly each time, which gives me confidence projects are being completed professionally.

    For me it is the simplicity of working with the team. When given complex projects, only sensible questions are asked and I don't face the hassle of unimportant details."

  • Mr. Ben Jay
  • Marketing Manager of PSA Parts
  • read more...

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