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South African Airways Case Study

 

South African Airways wanted to implement a multilingual content management system and localise their website into 6 languages.

Wéb-Tränslatiôns provided a full localisation service for the website in French, Italian, Spanish & Portuguese for Latin America, and Simplified & Traditional Chinese; and configured the content management system for the new multilingual site.

  • The Challenge
  • The Solution
  • The Results

The Challenge

  • Choosing a CMS to meet SA Airways' needs and be compatible with foreign languages

  • Maintaining the SA Airways brand across different languages and cultures

  • Providing a method for updating the multilingual site with new content

The Solution

  • An open source CMS that can be configured to suit precise needs

  • An in-house team of developers with experience in this field

  • A team of expert professional translators

  • Our translation API, combined with Click4Translation to accept updates direct from the SA Airways server

  • User Interface testing to ensure a seamless user experience

The Results

  • A CMS that can adapt and grow with SA Airways' needs

  • A uniform feel across different language versions of the website

  • An impressive, well-written website that inspires confidence in customers

  • Increased sales for SA Airways in these target countries