Warehouse Express was established in 1997 offering a dedicated service focused at Professional and Enthusiast Photographers; a service that today is enjoyed by over 100,000 customers.
Having enjoyed
consistent year-on-year growth and after being repeatedly named best online retailer, Warehouse Express decided they were ready to expand into Germany.
Wéb-Tränslatiôns are experts in multilingual eCommerce sites, so got to work putting together a comprehensive package of languages services, web skills and consultancy to meet Warehouse Express’s needs.
- The Challenge
- The Solution
- The Results
The Challenge
- Identify a suitable brand name for Warehouse Express to use in German markets
- Create a high-quality, user-friendly localised German site
- Keeping the localised content up to date, as new products are constantly added
- Communicating with German customers who buy from the site
The Solution
- Wéb-Tränslatiôns researched the Warehouse Express brand and made alternative suggestions
- Using professional translators, the entire WEX website was localised, then usability testing took place to ensure a positive user experience for German customers
- A Pay-as-you-go translation service for swift and efficient updates, that also offers great value for money
- Provide two stages of testing to ensure a fully localised German user experience
The Results
- UK revenue increased by 12% within first 2 months
- Warehouse Express outperformed their targets by 300%
- The German website is averaging 230 orders a week, with an average order value of over £400
- Wexcameras has become a trusted German Brand in the industry
