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Zacuto is a global one-stop-shop for customised camera packages. They carry the latest technology in high definition (HD) cameras and their trademark camera packages are designed by Zacuto staff.

Zacuto Shot

Understanding their global potential Zacuto, a US company, wanted to be “the talk of Europe” as well as target the Bollywood industry in India. With International Blast, Wéb-Tränslatiôns created and promoted a microsite in 17 languages.

  • The Challenge
  • The Solution
  • The Results

The Challenge

  • Generate awareness off Zacuto's products in 12 different markets
  • Improve website accessibilty and international exposure
  • Achieve high rankings in international search engines

The Solution

  • Localisation of homepage to test new markets
  • Localised content to be concise and informative across a wide range of cultures
  • Optimisation and translation of metadata to ensure that foreign keyword searches would include Zacuto's pages in search results
  • Tracking of global visitors

The Results

  • The multilangual pages receive 1800 visitors a month, traffic that would otherwise have been lost to the competition
  • The most popular languages are Spanish, French and Japanese, which gives Zacuto a clear strategy on which markets to focus on
  • The overall Zacuto site has seen improved ranking and traffic, thanks to Web-translations' efforts in link building SEO