Global Brand Research

How do you manage a brand as it stretches across geographical and social boundaries? To reach the full potential of a brand in diverse markets, you need to find the balance between an optimum fit of the brand with local circumstances and the desire to maintain brand consistency across markets.

We can undertake brand research to analyse how your brand and its strapline would suit over 150 international markets.

How confident are you that your brand has no insulting or negative connotations?

Before you go international, you need to be confident of your brand's names.

There are many famous examples of multinational companies not adequately researching their brand localisation in new markets with dire consequences:

• The Pepsi slogan "Come alive with the Pepsi Generation" was translated into "Pepsi brings your ancestors back from the grave"
• KFC's slogan "Finger Licking Good" was translated to "Eat your fingers off"

This is simply the result of poor research and non qualified translation.

Our research will check your brand for religious, insulting and other unwanted connotations, where necessary we will also recommend to localise your brands.

Contact us today to see examples of the reports we produce, that give you the reassurances you need.