Strategic Approach to Localisation (SAL)

One of the great things about marketing online is that you don’t have to find customers; they find you. With a skillfully translated and optimised website, you can be found in foreign search engines to generate increased traffic to your site. Visitors can be guided through well-written information, encouraged to interact, enquire and buy.

The Internet is a great platform to test new markets. Although it has removed geographical barriers to trade, language and cultural barriers remain. A multilingual presence shows an appreciation towards a foreign culture and demonstrates a commitment to the foreign market. It also adds prestige to your business and will help you stand out above the competition.

With SAL you get:

After three months, a report will show you the number of visitors, a list of contacts that have registered interest, as well as any orders and enquiries. This gives you intelligent market information which can be used to calculate a Return On Investment.

From this information you can make an educated decision as to which markets would be most profitable for you to concentrate your marketing activity in the best performing markets.

All packages include proofreading, localisation of images, search engine optimisation, a press release and the three month evaluation.